Keynote Outline

What if user experiences and employee experiences are not that different? Saas company Mentimeter takes inspiration from product led growth principles when building their people team – putting the employee and the candidate in the center of innovation.

Key Takeaways
  • Stop listening to your employees – start understanding your employees needs 
  • Experiments, incremental innovation and A/B-testing in the people space 
  • Being data inspired and not data driven 
  • How your employee experience becomes your employer branding engine.


Keynote Speaker Bio
Anna Gullstrand – Chief People & Culture Officer | Mentimeter

Anna Gullstrand is leading the people & culture department at award winning and hyper growing Saas Company Mentimeter. Since graduating from the internationally recognised school Hyper Island 2004 Anna has been leading digital agencies in Sweden, Finland, and Russia as Chief Operating Officer and CEO.

She also ran her own consulting company, Studio How, within leadership education and facilitation. 2020 her book “Facilitate!” (Liber publishing) won the HR Book of the Year in Sweden. Mentimeter is a 240+ employee’s values-driven SaaS start-up with offices in Stockholm, Sweden and Toronto, Canada. Their audience engagement platform helps over 200 million users globally to participate in inclusive, interactive and impactful presentations, training, lectures and meetings.

May 18 @ 08:30
08:30 — 09:00 (30′)

2022 Day 2 | Plenum

Anna Gullstrand – Chief People & Culture Officer | Mentimeter